About Nicole Vesota

Nicole Vesota has worked for Top of the List as a Search Engine Marketing Specialist since 2007, and shortly thereafter became a Project Manager. She has worked in virtually every aspect of SEO, including keyword research, writing and editing web content, analyzing search engine placement, and creating and maintaining social media and pay per click campaigns.

Working alongside Top of the List owner Beverly Mapes, Nicole has used her growing SEO knowledge to strengthen online visibility and establish first-page search engine placement for both local Grand Rapids companies and national businesses.

Nicole is also a singer, songwriter, and guitarist, and uses her passion for music to tap into her creative side when it comes to marketing, writing and editing content. "Creativity and marketing go hand-in-hand, so it's a gratifying feeling to have that creative spark when I'm working with a website. Some people refer to SEO in such mechanical and often almost formulaic terms. For me, a well-optimized site creates an experience for the visitor, so that they can connect with the business in a positive way."

Work Samples

Web Content
Annie Oakley - Authentic American Perfumes
Slingshot T-Shirts - Movie and Music T-Shirts
Orchard Harvest - All Natural Candles Online
Douglas Dunes Resort - Gay Friendly Lake Michigan Vacation Getaway

Ezine Marketing Articles
Unique Gay-Friendly Cities Offer Unexpected Travel Destinations

SME Toolkit Marketing Websites
Lumichron
Valley City Linen